It allows you to set up notifications and monitor the web for different terms and keywords related to your industry, your brand, competitors, or other areas of interest. You can manage how often you receive your notification emails and adjust and edit your Google Alerts criteria whenever needed.
If you find you want to edit either the settings or the term itself for your alerts, you can click on the pencil icon next to your previously-created alert to show the options. But, in order to access those advantages, you need to understand the Google Alerts tips that can bring you success:. You can set alerts for long-tailed keywords , phrases, or specific terms that you want to track.
This allows you to have more control over your tracking and get granular with the exact words you want to appear in results. Here are some examples of the types of alerts you can set up and track without putting in hours of effort to manually research terms. If an article or video is posted that presents a problem with your products or services, Google Alerts can let you know immediately in your inbox so you can put together a plan to fix and respond to the situation. Google Alerts can help you understand when your competitors are doing certain activities like guest posting, promoting new campaigns or products, and other online activities.
There can be times when prospects and leads are asking questions that no one else in your industry seems to be answering.
By tracking for name and brand mentions, you can find questions that your potential customers are asking. Adding those questions to your content marketing strategies can help you gain authority not just through the Google algorithm but with your customer base as well.
You can position yourself as an industry expert and plan for more content that directly addresses pain points in your industry. But before we walk you through how to correctly set up a Google Alert for yourself, let's revisit how does Google Alerts work.
Google Alerts are a way to monitor the search results for a given query. In theory, setting up a Google Alert is a great time-saver, because you get an email from Google whenever your specified query shows up on the web. These web alerts are useful for a number of reasons:.
No shame in that! Well, maybe a little shame. I set up a Google Alert on my name years ago. In the past year or so it stopped working. For example I never get an alert when I publish a blog post. You might think that Google had figured out I was the author of those posts and was weeding them out proactively.
Online reputation managers know these problems only too well, and even social media managers have to juggle these kinds of sudden shifts. Google Alerts for competitor research can be really useful. This can be a great way to monitor if other marketing efforts are driving conversations, mentions, or links. Google Alerts can help you strengthen your keyword strategy by showing you how other people are using your main keywords. Are there new concepts related to your brand being explored in interesting ways?
Breaking news stories that you might want to write about or capitalize on? It can also help you find and take advantage of other relevant keywords, especially if you start to see patterns in trending topics. Set up alerts for your main keywords and misspelled alternatives. You can use Google Alerts to find writers and influencers who are likely to write about your industry or keywords. This can be great for outreach; similarly, you can use alerts to track these campaigns and ensure they reach their full potential.
If you want to keep an eye on particular authors, you can even put up an alert for their names online.
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