For mothers, many of whom were part of a new generation of working women, Jell-O gelatin powder, which just had to be mixed with hot water and left in the fridge for a few hours to set up, was a quick and easy way to provide a snack or dessert for the kids.
In an era where refrigerators in every household were still a novelty and a status symbol, Jell-O was marketed to modern moms as another way to celebrate their upward mobility, make their lives easier and feel very much of the moment. This was no longer jello, but a brutal betrayal of our childhood hopes and dreams. It was a jello salad, meaning it was jello that could not be salvaged.
No amount of dissecting it, of attempting to separate that precious lime jello from the carrot shavings, the raisins, the canned tuna flakes or the cottage cheese stratum, would restore it to what it once was.
However, the pressure to be a perfect housewife on top of their career was intense. Unfortunately, there was a serious stigma against using instant foods at home.
Women would deem each other lazy and bad wives for serving instant coffee instead of regular, for example. The solution most s women turned to? Use the instant products, but make them look fancy. Jell-O to the rescue! They involved boiling the Jell-O, scooping things out of cans, stirring everything up, and then sticking it in the fridge in your fanciest mold overnight. The end result would look like it took a ton of work. Best of all, while the Jell-O was setting, the woman making it could work on the million other things she was expected to accomplish.
It was efficient. The weird Jell-O salad craze lasted from the 50s well into the 60s. However, in the 70s and 80s, sugar became the devil of dieters everywhere. That meant that using Jell-O in savory dishes was Out. Jell-O reacted by making sugar-free versions, but it was too late. Jell-O as a savory food was done. Mormon culture revolves around large gatherings -- where plenty of mouths need to be fed on a tight budget.
As food writer and former Utah resident Scarlett Lindeman points out in an Atlantic article , the logistics of JELL-O cheap, easily made, easily stored, lasts forever just work with large-scale church functions. JELL-O, for its part, has done nothing but reinforce the connection with Mormons, and overall family wholesomeness. Naturally, the family-centric brand would much prefer being linked to a state known for being as straight-laced as Ned Flanders at a Wonderbread convention, rather than gratuitous drinking and naked wrasslin'.
Stereotypes are generally offensive and often hurtful But, in a Utah-ian culture forever linked to the faith, they have done nothing to slow down the connection remember the statewide JELL-O week? So, the stereotype continues to be perpetuated, and in many ways embraced. I bet you thought I was talking about Jello from childhood, right?
That Jello is right up there on the list of processed foods you should never feed your kids. What I am talking about is real jello made from gelatin — you know, the nutrient-dense superfood. Gelatin is basically a cooked form of collagen which is made from cooking down bones and connective tissues. When mixed with water, the collagen gelatin creates a jelly-like substance. Mamavation investigated over 40 different collagen and gelatin brands for quality. We did not look at fish collagen because we are saving that for our upcoming seafood investigation.
Instead, we looked closely at whether the animals were pasture or grass-fed or were given antibiotics. Additionally, we looked closely at levels of lead contamination and contacted some customer service platforms to get information that they would normally give customers directly. We were a bit concerned by the degree to which some of these brands went to evade questions about the amount of lead in their products.
And finally, we looked into processing as best we could. This makes them more likely to get sick, which later increases the need for more antibiotics.
Experts say that the increase of antibiotic use in animals is linked to a rise in antibiotic-resistant bacteria which is infecting millions of Americans every year. Brands that did not respond to our inquiries on social media about lead levels also went here. These brands are paying more attention to animal welfare and avoiding the need to give them antibiotics by utilizing grassfed and pastured animals. They have improved conditions so antibiotics are not needed.
However, they do have lead in amounts above the public health goal in California of 0. Any brand that has above 0. More on Prop.
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