Demographically, Pinterest has largely been dominated by female users. Reddit is a haven for the niche-obsessed. Australia 4. Currently, Reddit has just over 2. These are largely independent communities that exist with minimal moderation and interference from the platform itself. Users are able to form thriving communities around some pretty obscure topics — something that breeds fierce loyalty to a platform.
There you go. The 15 most popular social networking sites and apps. In all seriousness, knowing as much as possible about a platform before you start promoting your brand on it is absolutely critical to social media marketing success. Different functions and features make certain platforms more appropriate for one brand than another.
At the same time, different legacies and cultures also attract specific audience demographics. Build solid insight into all of these variables and your next social media campaign is far more likely to show the returns your business deserves.
Looking to use social media to make money? Consider starting a dropshipping business , getting into selling on Amazon with tools like JungleScout, or build a blog! What is the size of the profile picture in Facebook? How wide is page of your brand? Here are all the numbers you need and you can even download a handy PDF Facebook cheat sheet.
All Rights Reserved. Skip to content. August 13, Dreamgrow is reader-supported. When buying products through links on the site, we may earn a commission at no extra cost to you. Last Updated on August 20, by Karl Social networking platforms are locked in a never-ending game of musical chairs. Facebook — 2. YouTube — 2. WhatsApp — 2. Facebook Messenger — 1. Instagram — 1. TikTok — Million Active Users 8. QQ — Million Active Users 9. Douyin — Million Active Users Sina Weibo — Million Active Users Telegram — Million Active Users Snapchat — Million Active Users Kuaishou — Million Active Users In the U.
As you can see from the data above, social network usage is different for men and women globally when examining location. Perhaps the most notable gap in gender differences is where we look at the use by the platform. Sites like Facebook and Instagram are more female orientated, especially Pinterest, which dominates with female audiences.
In , there are 4. Back in , there were only 2. In second place was China 15 m , Indonesia 12 m , Brazil 11 m , Iran 9. Below, we have the top 20 social media growth rankings by country, representing the largest number of users, not percentage increase:.
The total number of people using social media grew by 9. When looking at the number of people growing by region, Europe had the slowest activation of new active users at 4. Whereas Asia was the most considerable social media user base growth at The rise of social media began back in with the release of the networking site Bolt now closed.
Shortly after, in , Six Degrees was released where users could add friends and make profiles. Social media has the most substantial opportunity for growth in developing countries, with billions of new users to sign up. Think tank data company Pew Research Center noted a steady increase in internet and smartphone adoption, which significantly relates to the growth of social media in certain developing countries or regions.
Unfortunately, social networks looking to expand in these territories will make a lot less from the advertising profits per user, so user volume is critical for their earnings.
According to platform statements, the number of social media users in the US is million in , meaning The most popular platforms in the United States are YouTube at YouTube covers all genres from beauty, gaming, education to DIY home improvements.
This is the platform for most brands to invest in, with video being the growing medium for content marketing. The closed messaging app might not seem the obvious choice for brands. If you use WhatsApp for customer services and retention, you begin to realize the potential for brands is huge on a distinctly underleveraged platform.
If you can crack WhatsApp, you have a direct marketing channel to your audience. Instagram is a social network where product-based businesses, influencers, and coaches can thrive. Read more Instagram Statistics and Facts for In , after only one year, the app became the fastest growing app worldwide.
Despite attempts to ban TikTok in the US and being banned in India, as of , the app had been downloaded 2 billion times globally. If you want to connect with Generation Z, TikTok is the platform to check out.
Those users are highly engaged, too; as of January , time per user spent on TikTok exceeded that for Facebook. If your target demographic is young, you definitely want to get in on Snapchat. Snapchat is a haven for user-generated content, behind-the-scenes videos, exclusive offers, and influencer takeovers.
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