Keek has been able to grow despite playing in a heavily crowded field that also includes Tout, Viddy and, most recently, Vine, a video service launched by Twitter early this year that allows users to record and stitch together videos of up to six seconds in length. First look at the BlackBerry Q10 smartphone [Video chat]. NFL great Tony Gonzalez teams with startup to launch fitness app. Column: Your ISP says it cares about your privacy. Not so much, actually, says FTC.
Why economists got it wrong on U. Kellogg files lawsuit against its striking cereal workers. All Sections. About Us. B2B Publishing. Business Visionaries. Hot Property. How well will it be utilised? From a personal perspective there are success stories out there already.
Even though Vine was only a few months old, the audience was enough for Dawn Siff to land herself a job through a Vine video — thought to be the first resume in this format. Congrats to her. The advantage of these platforms is that the content is always there and easy to find and share. You can get a lot more out of a picture and Pinterest has captured the imagination in that sense.
Potentially you can get even more from a video. Is the 15 second market going to be swamped with brand advertising and kill the end users enthusiasm? What about you, are you utilising any of the micro video platforms to promote your brand? Got anything worth sharing now? Feel free to post links in the comments below. Empower your whole newsroom with real-time data and insights. I am a Publisher News Agency. Microvideo — is there anything in it for Marketers? Background Vine was launched in January to a ripple of interest.
Potential In terms of marketing, microvideos could be used for: A quick pitch Product demo Product launches Promotions or competitions Answering customer questions Current Usage A recent study by readwrite highlighted the effect that Instagram was having on Vine.
Examples The major difference between Vine and Instagram is the video clip length. Sign me up for the following newsletters.
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